asics good will out KOYO

About time someone jumped into the arena with a ‘Really GOOD’ ASICS collaboration in 2014. So far, in my humble opinion, it’s been a very disappointing ASICS x (insert brand here) collaboration year. Everything has been boring, and ugly; shoes that had me plenty of times saying, ‘What The Fuck Is That?”. Well, except for the re-launch of the Sneaker Freaker ‘Alvin Purple’ and a couple of the BAIT collabs. Anyway, The Good Will Out came through nicely with this make-up and story behind it’s color-way dubbed, Koyo (Colorful leaves are to the Japanese autumn what cherry blossoms are to Spring. The viewing of autumn leaves has been a popular activity in Japan for centuries and today draws large numbers of travelers to famous koyo spots both in the mountains and in the cities)…

asics good will out KOYO 10

The TGWOs Gel Lyte V make-up adorns 3 shades of dark red throughout the shoe. Though it’s hard to notice in these photos, I’m sure in hand it’ll be a bit more visible. To make the story of KOYO come full circle, TGWO added yellow accents. This takes inspiration from fallen leaves and their yellow edges. They also added a nice rock grey 3M that compliments the overall CW. In the material department it’s upper is bonded by premium nubuck leather panels and a nice perforated vamp and quarter. Major accents come in the form of printed leaves on the ankle liner, what looks like molded leaves within the heel panel and 3 pairs of laces. Overall, very well executed.

2014 has been a weird, interesting and quite frankly, a fucking disappointment with SMU (special make-up) releases. I’m not just talking about ASICS either. Looking back a 2012-2013, you can see much better collaborative projects which had better appeal. However, 2014 has been a mind fuck when you track all the collaborative pieces; it’s actually one of those years where ASICS has had better general releases over their collaborations. So far, even ASICS frontman Ronnie Fieg has failed to deliver any make-ups that can combat his older releases. This also includes any of the CNCPTS, UBIQ, OFFSPRING, LILY BROWN, SNEAKER FREAKER (Melvin), HANON, etc shoes. I just personally haven’t seen any appeal from either one of those releases. We still haven’t even seen the Bodega collab, but that’s already looking a bit too colorful for my eyes. There are a few months to go, so lets see if anyone can catch up to what the Good Will Out produced here. They did a fantastic job of capturing the beauty and essence of the KOYO story. To me, that’s important and something I always look for. Especially when the viewer can relate to it and see the journey they tried to tell. Some people could care less for the story behind a color-way, but I think that personal touch from the brand carries the sense of satisfaction when it’s accomplished through the consumer. At the end of the day, the main goal from the brand/s is to satisfy the consumer with their product and have them react. Good Will Out did just that. Bravo!

The ASICS x Good Will Out Gel Lyte V “KOYO will release on October 18, 2014 exclusively at The Good Will Out in Cologne, Germany in a special packaging. After that you will be able to find it in select stockist around the world on October 25, 2014. Good luck to all including myself!

What do you think about them? Rate it by clicking on the STAR voting system above the post.

Definition of KOYO via Japan Guide 


ASICS x Good Will Out Gel Lyte V “KOYO”

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