Grand Opening: Foot Patrol Re-Opening Under JD Sports

Yes, it’s happening. Popular London boutique, Foot Patrol will be re-opening it’s doors again. The store that was open for about 5 years shut down, like others, due to hard times. Thanks to sneaker giant, JD Sports and its aquisition of the shop in 2008, we will see Foot Patrol back on its feet again. More info after the break…

Foot Patrol will see open this month under the umbrella of JD Sports, but operate under it’s own entity. The shop knowing for some classic collaborations with Nike, Adidas, New Balance etc., will re-open on Berwick Street, London. Check the article from Retail Week below;

JD Sports is to extend its footwear offer with the relaunch of hardcore trainer lovers’ shop Foot Patrol in London and online.

JD, which bought the Foot Patrol brand in 2008, will open a stand alone Foot Patrol shop in London’s Soho later this month. The opening, on Berwick Street, will coincide with its launch online.

Foot Patrol was previously located in St Anne’s Court in Soho from 2002 until 2008 but closed in March of that year and the name was subsequently sold to JD. It was known as a mecca for trainer geeks seeking exclusives and older stock that was discontinued in traditional stores.

JD Sports chief executive Barry Bown said he will reinstall products such as high-end exclusives and “dead stock”. He said: “If you want a fantastic pair of trainers from three or four years ago you can get it there.”

He said he wanted the shop to be run relatively independently from JD, with the store managers taking control of marketing, social media and fulfilling the website orders.

Brands will include Supreme, Visvim and Adidas Consortium. Bown said Foot Patrol will sit above its 17-store chain Size?, but added “ultimately some of these brands could be dropped into Size?”. At present, Size? tests some footwear brands that are then sold in JD shops, and Foot Patrol could do the same with Size?.

Footwear is a large part of JD’s business, and 51% of footwear sales come from just 30% of store space at its eponymous fascia.

The Foot Patrol store, which will be around 800 sq ft, will also have a communal area with seating in the window and a bike rack. Bown said he hoped it “will be more than just a shopping destination””.

He added: “Shaftesbury [the West End landlord] owns the store and wants to lift the profile of the street.”

Foot Patrol co-founder Michael Kopelman, who has worked alongside JD since it bought the name, has kept up relations with suppliers and overseen the buying for the store.

For a lot fans this is good news, but the shoe scene has changed since their departure. It’s going to be interesting to see where they go. Good luck to them and let see if they bring out some more collaborations in the future.

Visit the site at Footpatrol

words by Vagrant Sneaker



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