To coincide with the 40th running of the ING New York City Marathon, New Balance will debut a integrated campaign on November 1st. With this, New Balance will introduce and give sneak peeks of the companies 2010 running line up. New Balance models 1064 and 760.
What is, “Run Faster New York”? It’s a campaign that will highlight New Balance’s 2010 line up with imagery containing popular landmarks of New York like, the Statue of Liberty, First Avenue, and the Brooklyn Bridge. The imagery is shot in a manner that will visually give you the idea of running faster in New Balance.
Here’s what Tom Carleo, general manager, had to say;
“The ‘Run Faster NY’ theme truly conveys the new way we are looking at our brand as a whole.” “The idea that everything we do in the design and development of our running product we do in a speed tunnel by being bold and aggressive, and by constantly accelerating and innovating. This campaign reflects our brand’s spirit, energy, and performance momentum.”
To help spread the word around, New Balance will use a 3 sided billboard at the Javits Convention Center (where the marathon’s ‘Health and Fitness Expo’ will take place), a booth where you can have a photograph taken next to one of the three campaign images from First Ave, Brooklyn Bridge and the Statue of Liberty (you can upload to social networks through computers at the booth, like Facebook), posters at phone kiosks, and taxi billboard tops. The campaign will also be featured at Paragon Sports during the weekend race.
The Collection: You and the RUNNING have been together for a while now. It’s Time to Take your relationship to the next step. That’s why we’ve created the NBx Collection. To push the performance of every single part of our footwear and apparel to the X power.
[note: The shoe in the image is NB model 1225. I will update once I get images of both new NB models.]